IHOP NFT
cw: 🤪
ad: divya seshadri
cd: matt kappler, dudu
gomes
ad: divya seshadri
cd: matt kappler, dudu
gomes
THE BRIEF:
just in time for those cold winter months, IHOP dropped the comfiest, coziest breakfast the french have ever dreamed up: toast.
THE IDEA:
picture this: america 2022. jimmy fallon has dead eyedly promoted NFTs on his talk show. everyone is exhausted. everyone hates NFTs. what does fungible really mean?
so, like any good advertiser, we rode the corpse of that trend six feet into the ground. we launched our own NFT. but this time, you could eat it.
THE OUTCOME:
the real advertising campaign was the friends we made along the way.
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i embedded this video all by myself so if it doesn’t work we’re both out of luck
[nah] [back] [next]
just in time for those cold winter months, IHOP dropped the comfiest, coziest breakfast the french have ever dreamed up: toast.
THE IDEA:
picture this: america 2022. jimmy fallon has dead eyedly promoted NFTs on his talk show. everyone is exhausted. everyone hates NFTs. what does fungible really mean?
so, like any good advertiser, we rode the corpse of that trend six feet into the ground. we launched our own NFT. but this time, you could eat it.
THE OUTCOME:
the real advertising campaign was the friends we made along the way.
i embedded this video all by myself so if it doesn’t work we’re both out of luck
[nah] [back] [next]